Y2Kasual is a two-part campaign series celebrating the vibrant Y2K aesthetic. Targeted toward Gen Z, the collection revives early 2000s trends with playful pastels, bold bombers, and fabulously furry footwear. Nostalgic yet modern, it offers effortlessly chic styles for the new generation.
Social Media Marketing | Y2Kasual Disc1 Lookbook | Email Campaigns | Y2Kasual Disc 2 Lookbook
Social Media
& Advertisement
digital marketing design
Designed engaging social and ad assets for the Y2Kasual campaign, showcasing the playful Y2K aesthetic through bold graphics and nostalgic touches. These dynamic visuals brought the collection's energy to life, performing across organic social platforms and paid advertisement.
Disc 1 Campaign Lookbook
publication/layout design
Y2Kasual Disc 1 features high-quality fur jackets and chic, elevated Y2K looks. The lookbook highlights these premium pieces with dark backgrounds and subtle lighting to emphasize luxe textures and intricate details. Targeting a broader audience, this collection combines nostalgic Y2K style with a sophisticated edge and higher price point.
Disc 1
Email Campaign
digital marketing design
Crafted a visually cohesive email campaign that complements the homepage and Lookbook designs, delivered to subscribers on the campaign launch day to enhance engagement and sales.
Disc 2 Campaign Lookbook
publication/layout design
Y2Kasual Disc 2 embraces bold pops of color, capturing a playful and exciting vibe with youthful styling. The lookbook showcases fur boots and jackets, perfect for winter Y2K looks, designed to excite the younger generation with vibrant colors and fun, energetic fashion.
Disc 2 Email Campaign
digital marketing design
Crafted a visually cohesive email campaign that complements the homepage and Lookbook designs, delivered to subscribers on the campaign launch day to enhance engagement and sales.
