The basic idea of using a certain shape, a certain color, and a certain word in a certain context all creates a specific outcome or response that is culturally appropriate. We, as designers, have a mission to find, research, and create this communication catalyst in a new way. Simply put, we are pioneers venturing into the vast unknown. The fundamentals of creation and innovation are the ‘new discovery’ from existing knowledge and information. Thus, this means that through our duty as designers of pioneering innovation, we come to and from between the lines of the structural grid. In my design, I focused on moving this conceptual thesis into a visual narrative.

​