AKIRA ON TOUR campaign features a two-part fashion series that includes concert/festival-ready looks.
Part 2 embraces bold designs with striking silhouettes and mixed textures to create chic, impactful looks. The collection blends daring fashion statements with sophisticated details, ensuring each ensemble makes a memorable impression in high-energy settings.
Homepage | Campaign Lookbook | Email Campaign
Homepage
Crafted a homepage that emphasizes the layering maximalist styles of the AKIRA ON TOUR Part 2 campaign through ripped paper design elements. The layout aligns with the campaign's chic and daring theme.
web design
Campaign Lookbook
publication/layout design
Created a lookbook that aligns with the homepage design treatment, vividly showcasing the chic and daring theme of AKIRA ON TOUR Part 2. This lookbook was sent to PR agencies, customers, and influencers to highlight and boost the collection launch.
Click the play button to see the complete lookbook
layout details
Email Campaign
digital marketing design
Crafted a visually cohesive email campaign that complements the homepage and Lookbook designs, delivered to subscribers on the campaign launch day to enhance engagement and sales.
