"OUTSIDE THE BOX" redefines Barbiecore with a bold collection that celebrates individuality and inclusivity. Launched alongside the 2023 Barbie movie, this campaign showcases vivid colors and playful styles designed for all body types, empowering everyone to express their unique style and step confidently into the spotlight.
Social Media | Homepage | Advertisement | Email Campaign
Social Media: Blinking Barbie
Digital marketing design
Created organic social marketing designs that embodied a dynamic doll aesthetic. These designs were strategically focused on narrating the Barbiecore story, enhancing the campaign's reach and resonance with our audience.
Homepage
web design
Designed a homepage with a vivid pink and blue color palette to capture the essence of Barbiecore. The layout showcased selected best-selling outfits that aligned with the campaign theme, while thoughtfully representing all body types to emphasize inclusivity.
Advertisement
Crafted a paid advertisement series that highlighted the collection’s statement pieces, differentiating AKIRA from other brands during the Barbie movie season. The ads featured a plastic wrap design element to enhance the doll-aesthetic.
digital marketing design
Email Campaign
digital marketing design
Crafted a visually cohesive email campaign that complemented the homepage and overall campaign theme, delivered to subscribers on launch day to enhance engagement and drive sales.
